Recent news
Aalchemik debuts at Artisanal LA Fall Show 2013
Press Deparment of TAC 10.13
Aalchemik Apparel Launches New Line at Artisinal Los Angeles
Craft and food fair acts as first public showcase for the new line
Los Angeles, CA (October 25, 2013) – There is a simplicity that comes when art, passion, and talent are blended together—those who do it are known as creators. Creators and their creativity exist within a world with no limits although faced by excessive barriers. Within this world, there are avenues and outlets for which creativity is both showcased and celebrated. For the official launch of the new apparel line, Aalchemik Apparel, creator and designer Azure Antoinette was thrilled to find a supportive outlet in her own backyard—Artisinal LA.
The annual Artisinal LA fair showcases the finest artisanal food and craft vendors from around the country, with a special emphasis on those in Los Angeles. The event held this year from October 12-13 drew more than 5,000 people to the historic LA Mart making it an ideal location for the launch of Antoinette’s new apparel line coincidentally made and designed in Los Angeles.
A double booth featured the new sweatshirts, t-shirts, and the Compliment jewelry line for the two-day event. New items launched included the ever-popular “Laugh More Often” t-shirt, “Angel City” sweatshirt, “Create” t-shirt, and “Love” t-shirt. The line’s manifesto hung above the booth and drafted by Antoinette, speaking to the purpose and unique direction of the brand, heralded intrigued passer-bys into a world of alchemy, brilliance, and passion.
Visitors to the booth included food blogger and KIISFM regular Kasey Potts of the blog “Kasey’s Kitchen,” who shared about her experience on her website.
She said, “I have to say that one of the highlights of the event for me was my conversation with Azure Antoinette…the messaging behind this poetic and prophetic brand is, "Never Ordinary. Always Brilliant." Promoting individuality and self-awareness is their goal and the infectious confidence of Azure found its way into the veins of anyone who came up to her booth. If you ever need a pick me up, just listen to Azure and you’ll feel like a million bucks.”
With the conclusion of Artisinal LA, Aalchemik Apparel found itself as one of the most popular vendors, most unique, and certainly one of the most inspiring. Shows, fairs, and more are no doubt extensive within this brand’s future and it the hope of Antoinette to continue to inspire with a nothing more than a single message of brilliance.
Aaalchemik Apparel is currently available through the Aalchemik Apparel website, preselected locations, and select stores. Pieces range in price from $25 to $55 and serve as an ideal gift for both men and women.
Aalchemik presents new Accesory Line Compliment
Press Department of TAC 10.13
Aalchemik Apparel Introduces New Jewelry Line “Compliment”
Successful apparel line finds a fitting compliment for brand
Los Angeles, CA (October 25, 2013) – As humans, we are bound by the nature to seek those things that serve our purpose, that represent who we are—we are driven by the need to find a compliment in our lives. Although easily said and given, these items are not easily found. Through the launch of the new jewelry line, Compliment, Azure Antoinette provides a fitting compliment to the positive messaging, brilliance, and alchemy that is Aalchemik Apparel.
Compliment is a collection filled with pieces of poetic whimsy handcrafted in bronze and silver bronze. Pieces are carefully hand carved in wax before being cast in a sculptural bronze. Much like the apparel, each piece of jewelry within the collection holds a simple message and purpose—an anatomical heart, a classic microphone, a single feather, cassette tapes, and headphones. While unique their own way each piece provides a compliment to any individual who invests in their rare and dramatic beauty.
Compliment is currently available through the Aalchemik Apparel website, preselected locations, and select stores. Pieces range in price from $50 to $75 and serve as an ideal gift for both men and women.
Official Launch
Press Department of TAC 10.13
Aalchemik. An Apparel Company. Launches As Lifestyle Brand.
Capturing the Spirit of Alchemy
A series of apparel with positive messaging encapsulates the unique line
Los Angeles, CA (October 1, 2013) – At its simplest point, a piece of clothing is nothing more than that; however, when combined with positive messaging and a firm belief in brilliance it becomes more than that—it becomes alchemy. Alchemy, brilliance, and passion is what poet and spoken word artist Azure Antoinette has sought to create with her new lifestyle brand, Aalchemik Apparel.
What began in 2013 with a simple t-shirt with Antoinette’s own mantra of “Do What You Love and Love What You Do, ” Aalchemik Apparel has quickly expanded to a line of shirts, sweatshirts, and hats that seek to provide the positive messaging that is the basis of her own work. The line’s manifesto, drafted by Antoinette, speaks to the purpose and unique direction of this exciting new brand.
“We obsess over positive messages. We strongly rely on the human ability to be passionate and indecisive. To say that we are a collective of dreamers; would be putting a mild term over how we see the world. We believe in alchemy. Never use the word ‘extraordinary’ because we are not additionally simple. We see the world as brilliant. We are forever alchemists. We support the paths never worn, the stars that don’t see the wishes and persons who still love a piano that has lost its tune.” ~Azure Antoinette
